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    The 10 trends of 2024 in the promotional market

    The promotional market is constantly evolving, and 2024 promises to be full of new opportunities and challenges. In order to anticipate these dynamics, we explore the 10 trends that will shape the promotional landscape in the coming year.   

    Let’s uncover the innovations that will capture the public’s attention and drive the delivery of revolutionary and valuable promotional solutions.

    1. Environmental sustainability – from product material to packaging reuse 

    Attention to this issue is growing, and in 2024, companies will focus on sustainable promotional solutions, demonstrating a tangible commitment to environmental responsibility.   

    1. Customisation service   

    Customisation is nothing new, but in 2024 we will see a further step.  Highly customised products, reflecting the customer’s specific tastes and needs, will be key to creating an emotional bond with the brand. 

    1. Accessories for travel, outings and sports 

    Items such as backpacks, suitcases, sports and travel bags retain their popularity and are chosen for their practical use and brand visibility during travel. Moreover, the versatility of these items makes them suitable for a wide range of audiences. 

    1. Exclusive partnerships with established brands 

    Exclusive promotional market partnerships with several well-known brands in the retail world may become more common, offering unique and valuable promotional products. 

    1. Smart and tech gadgets with smart functionality 

    Products such as smartwatches, headphones and earphones will continue to gain ground. These items not only offer practical functionality but also emphasise the brand’s innovation and modernity.   

    1. Wireless Chargers for simultaneous charging of multiple devices 

    Wireless chargers with dual or triple charging stations have become increasingly popular in the promotional market due to the growing adoption of devices that support wireless charging. This feature is particularly appreciated in an era when many users have multiple devices that require charging as it helps reduce the number of cables and tangles on the bedside table or desk. 

    1. Recreational and outdoor articles 

    With the increasing focus on wellness, products related to outdoor activities and DIY (Do It Yourself) will be at the forefront. Camping items, sports equipment and outdoor accessories will be ideal choices for an active audience and products such as, for example, a practical, functional and compact screwdriver set to carry with you for every unexpected eventuality. 

    1. Magnetic Wireless Powerbank Chargers   

    This trend reflects the continuous evolution of technology and the growing demand for more convenient and practical wireless charging solutions in the context of everyday life. This is because thanks to the magnets on the powerbank, it remains firmly in place during use, preventing it from slipping off the back of the smartphone.   

    1. Wearable Smartphone System   

    This is a way to keep your mobile phone protected and within reach at all times while enhancing your personal style. These lanyard-like accessories allow you to wear your smartphone around your neck, over your shoulder, etc. and are universal for all types of devices. 

    1. Exclusive and high perceived products 

    The aspiration for luxury and exclusivity will be a growing trend. High-quality products or even limited editions will contribute to creating an image of prestige. This includes lamps, products whose demand is growing strongly and is enjoying enormous success.   

    2024 promises to be an exciting year for the promotional market, with innovative opportunities and advanced strategies. Following and adopting these trends in your promotional approach will not only allow you to keep up with the times but also ensure a lasting impact on your target market.   

    Be prepared to impress and stand out with promotional items that follow the latest trends and meet the ever-increasing expectations of consumers!

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